Rowelle™ | Light Breeze Dress
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SALE UPDATE: Due to high demand, only a limited number of units remain! If you can still click 'Add to Cart', it's still available.
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"I finally found a dress that feels like me again — light, elegant, and so flattering. I wore it to lunch in Noosa and felt confident the whole day!" — Helen M.
Feel the Rowelle Difference
- Flattering flowy fit — gently skims your curves without clinging
- Silky soft premium polyester — lightweight, breathable & smooth on the skin
- Elegant mid-length silhouette — modest yet modern, perfect for every occasion
- Wrinkle-resistant & easy-care — no ironing, no stress, no worries
- True AU sizing — made for real Australian women, sizes S–3XL
- From morning coffee to sunset dinner — effortless elegance, every day
💫 Your Everyday Transformation
Before:
You’ve ordered dresses that looked perfect online — but when they arrived, the fabric was stiff, synthetic, or clung in all the wrong places.
You wanted to feel confident… but instead, you felt uncomfortable before even leaving the house.
After:
You slip into the Rowelle Light Breeze Dress.
It feels soft, cool, and feather-light — flowing beautifully with every step.
You glance in the mirror and smile:
“Finally, a dress that moves with me — not against me.”
No pulling. No pinching. Just the quiet confidence that comes from feeling beautifully comfortable.
💗 Relaxed. Feminine. Effortless. Perfectly You.
🎁 Today Only: 50% OFF + Free Shipping
⏳ If your size is still available, it’s still in stock — but not for long!
Why You’ll Love It
- Flattering A-line shape that smooths your tummy & drapes beautifully
- Silky premium polyester — light, breathable & soft to the touch
- Flowy fit that flatters without clinging
- Arm-friendly sleeves for confident coverage
- Wrinkle-resistant & easy to care for — wash, dry, wear
- Loved by Australian women who want comfort and confidence
Perfect For
- Brunches, lunches & weekend catch-ups
- Holidays, coastal walks & relaxed evenings
- Travel days — light, no-iron comfort
- Everyday wear when you want to look put-together without the effort
Product Details
- Material: Premium soft-touch polyester — silky, breathable & wrinkle-resistant
- Fit: Relaxed A-line — true to AU size
- Sleeves: Elbow-length for flattering coverage
- Length: Midi — just below the knee
- Care: Machine wash cold | Quick dry | No ironing needed
🌸 Step Into Rowelle — Step Into Effortless Confidence
You’ve spent years settling for dresses that looked right but never felt right.
Now it’s your turn to enjoy everyday elegance — with fabric that moves with you and a fit that celebrates you.
🛍 Add to Bag — Feel the Difference From the First Wear
🎁 Today Only: 50% OFF + Free Shipping
⏳ Hurry — popular AU sizes are almost gone!
60 Day Money-Back Guarantee
We love our products and we're sure you will too! That's why we offer a risk-free trial period of 60 days. If you don't love our products, we'll give you your money back.
Track My Order
Once your order has shipped, you will receive a tracking number via email. You can use this tracking number to follow the progress of your shipment on our tracking page or on the carrier's website.
We Are Moving!
What began as a dream between a father and daughter grew into 20 wonderful years of fashion, community, and connection. 💕 Lily’s Boutique Auckland has always been more than a boutique — it’s been a place filled with love, care, and style.
Now, we’re turning the page to a new chapter and moving into a fresh location! To celebrate (and lighten the load), we’re offering up to 80% off our collection.
This is your chance to grab your favorites before the big move. Thank you for walking this journey with us — we can’t wait to welcome you into our new home soon.
With love,
Lily, Andy & family
Lily’s Boutique Auckland
Over 1270+ reviews on Google from our satisfied customers!
Wellington, New Zealand
I had doubts, but after wearing this sweater once, I immediately ordered another one in a different colour!
Auckland, New Zealand
I was so worried that it wouldn't fit, but it fits perfectly! I'm so glad I took the chance.
Wanaka, New Zealand
I kept seeing these ads pop up on Facebook and finally decided to pull the trigger. So happy I did, I'm in love with my new cardigan!
Wellington, New Zealand
I had doubts, but after wearing this sweater once, I immediately ordered another one in a different colour!
Auckland, New Zealand
I was so worried that it wouldn't fit, but it fits perfectly! I'm so glad I took the chance.