Rowena™ | Sweater Dress — Feel Beautiful Without the Fuss
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SALE UPDATE: Due to high demand, only a limited number of units remain! If you can still click 'Add to Cart', it's still available.
⭐️⭐️⭐️⭐️⭐️ "I’ve finally found a sweater dress that makes me feel feminine, comfortable, and completely myself. No itching, no clinging—just effortless style. My girlfriends all asked where I got it!" — Margie B.
No overthinking. No discomfort. Just effortless grace—every time you wear it.
- Designed to flatter mature curves—no pulling, no tightness
- Cloud-soft, non-itchy knit, gentle even on sensitive skin
- Lightweight warmth that moves with you
- Easy to slip on, perfect for cooler mornings or slower days
- Dress up or down—from errands to evening
- Confidence you can feel, comfort you won’t want to take off
Your New Favourite Dress Won’t Stay in Stock
Best-selling shape, now available in limited colours.
Why You’ll Love It:
- Feel instantly put-together – without sacrificing comfort or warmth
- Drapes beautifully over the body, flattering mature curves with ease
- Soft and non-itchy knit – gentle on sensitive skin, no more scratchy wool
- Lightweight feel with cosy warmth – ideal for layering or wearing solo
- No cling, no squeeze – just effortless comfort from morning to night
- Easy to slip on, even on days when your joints feel stiff
- Timeless look, perfect for pairing with leggings, boots or your favourite scarf
- Confidence you can feel, in a style designed for real women
Perfect For:
- Sunday brunches and casual dinners
- Office days when you want to look good and feel warm
- Relaxed weekends at home
- School pick-ups or grandkid visits
- Layering with tights, boots, or a scarf for timeless charm
Product details:
- Relaxed, oversized fit for all-day ease
- High roll neck for extra warmth and elegant structure
- Midweight ribbed knit that feels soft—not bulky
- Pairs beautifully with tights, leggings or jeans
- Non-itchy and breathable for lasting comfort
- Easy care: Machine washable
- Designed in timeless seasonal tones for easy styling
Your New Favourite Dress Won’t Stay in Stock
Best-selling shape, now available in limited colours.
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👉 Tap ‘Add to Bag’ and feel the comfort you’ve been searching for.
60 Day Money-Back Guarantee
We love our products and we're sure you will too! That's why we offer a risk-free trial period of 60 days. If you don't love our products, we'll give you your money back.
Track My Order
Once your order has shipped, you will receive a tracking number via email. You can use this tracking number to follow the progress of your shipment on our tracking page or on the carrier's website.
We Are Moving!
What began as a dream between a father and daughter grew into 20 wonderful years of fashion, community, and connection. 💕 Lily’s Boutique Auckland has always been more than a boutique — it’s been a place filled with love, care, and style.
Now, we’re turning the page to a new chapter and moving into a fresh location! To celebrate (and lighten the load), we’re offering up to 80% off our collection.
This is your chance to grab your favorites before the big move. Thank you for walking this journey with us — we can’t wait to welcome you into our new home soon.
With love,
Lily, Andy & family
Lily’s Boutique Auckland
Over 1270+ reviews on Google from our satisfied customers!
Wellington, New Zealand
I had doubts, but after wearing this sweater once, I immediately ordered another one in a different colour!
Auckland, New Zealand
I was so worried that it wouldn't fit, but it fits perfectly! I'm so glad I took the chance.
Wanaka, New Zealand
I kept seeing these ads pop up on Facebook and finally decided to pull the trigger. So happy I did, I'm in love with my new cardigan!
Wellington, New Zealand
I had doubts, but after wearing this sweater once, I immediately ordered another one in a different colour!
Auckland, New Zealand
I was so worried that it wouldn't fit, but it fits perfectly! I'm so glad I took the chance.